I have a very low regard for people who make money from selling religious objects to people looking for the trendy ,hip and new thing. It is sad that people exploit there fellow human beings who are looking for some sort of spiritual connection by selling them small trinkets; I am also pretty sure that is against the rules.
On that note there is an interesting conversation taking place on a Beliefnet discussion board about using Buddhism in marketing. This is all the more interesting considering the Tao restaurant/club/bar in Las Vegas made the most money out of any restaurant in the United States last year grossing $55.2 million.
The market is dictated by the desires of those with disposable income, but should there be some sort of values based understanding by those who create the products that are desired? It is similar with the Kabbalah movement. Red string or not, there isn't much more than what is marketed by paparazzi covering Madonna or whoever else is latest celebrity believer. Kabbalah as a religion onto itself isn't a religion but it is now seen as the New Age Hip Judaism. Buddhism now sells $55.2 million in food, drink and nightlife. Seems a bit against everything both of these religions are founded upon but very much inline with a market economy.